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Speak, memorably : the art of captivating an audience Cover Image

Speak, memorably : the art of captivating an audience / Bill McGowan and Juliana Silva.

McGowan, Bill, (author.). Silva, Juliana, (author.).

Summary:

Speak, Memorably challenges the corporate norm of bland, jargon-filled communication and offers a fresh approach to standing out. Communication coach Bill McGowan shares practical strategies to help professionals at any level break free from generic messaging, discover their authentic voice, and communicate with clarity and impact. Drawing on decades of experience with high-profile clients, McGowan delivers a compelling guide to making messages more memorable, persuasive, and human.

Record details

ISBN: 9780063415195
ISBN: 0063415194
Physical Description: xiii, 255 pages : illustrations ; 23 cm
Edition: First edition.
Publisher: New York, NY : Harper Business, an imprint of HarperCollins Publishers, [2025]
Copyright: ©2025

Content descriptions

Formatted Contents Note:

Part I: Communico, ergo sum (I communicate, therefore I am). Why memorable communication matters -- Part II: The short-winded raconteur. The Coppola storytelling formula ; The verbal diet -- Part III: Sticky talk. The theory of levitivity ; The magnificent seven ; The conformity trap: jargon and cliché -- Part IV: Pipes and poses. Burying the zombie from ; The Ricky Bobbie quandary: "I'm not sure what to do with my hands" -- Part V: Firm up your soft skills. Empathy: it's all about them ; It's all about likeability ; Mansplaining, manterrupting, and theftosterone -- Part VI: Tackling the tech challenge. PowerPoint-less ; Zoomgenics: you can read a room, but you can't read a Zoom ; Communicating in the age of AI -- Conclusion.